Big on the little things
A confident brand idea that celebrates our passion for the seemingly small details that have a big impact on the health and wellbeing of our customers.Macro makes healthy eating simple. Obsessing over the integrity and quality of ingredients, so that customers don’t have to.
Visually, it’s a bold play on the Macro name. Extreme close ups of individual products are a further play on highlighting the attention to detail that sets Macro apart.
The integrity of our products is such that there is nothing to hide.
The campaign launched nationally across BVOD, SVOD, digital out-of-home, Spotify, paid social, paid search and PR.
Macro Campaign Results
Small things with big results
Campaign bursts achieve rapid brand and product scale, consistently outperforming benchmarks.
27% average sales growth in campaign period.
35% campaigns successfully drive cross shops with new to SKU customers across priority categories.
Hero product sales grow sales ahead of total brand.
84% conversion rate from awareness to trial.
84% said brand impressions improved having seen the ads.