Building an ecosystem around a content series that draws viewers in and keep them engaged over time.

Fissler and our celebrity chef Hayden Quinn and influencers are here to help Aussies rediscover the joy of experimenting, and making meals that are fresh, effortless and full of pride and flavour. 

To educate our customers, we’ll use Hayden Quinn through a social-first content series starring him and a comedic foil. Hayden acts as the voice of credibility, and our guest stands in for the audience: learning, reacting, and cooking alongside him.

Each episode heroes a Fissler piece you can earn. Hayden uses it to cook a recipe that pan is made for - teaching us along the way that this better cookware leads to better cooking.

Make collecting and redeeming simple, rewarding & top of mind through timely & contextual placements and retail integration.